The creator economy has taken massive strides over the last few years. Platforms such as Twitch, YouTube, TikTok, Instagram and other shave empowered individuals to build strong personal brands with loyal followings. So how can commerce continue to capitalize on this trend? White-label Product Platforms.
Think about Shopify, they take creators, and give them everything they need to automate building an online presence. Inventory management, a website, payment processing, it all get’s taken care of as part of your subscription with Shopify. That way the creator can just focus on selling get products and building a loyal audience.
Well, what if we started with the reverse? Take an individual or a brand with a loyal and established audience and automate the background process of building a product that they can then self “brand” or white-labeled products that they can put their brand on and sell to their audience. The creators and manufacturers then split the proceeds of the sale with tremendous benefits, manufacturers get built-in market share in the audience for their creator partners. Creators get an easy way to build revenue streams without the tremendous built out of a supply chain.
There are already some tremendous examples of this in the market, GFuel, which is a esports focused energy drink brand, regularly collaborates with content creators and esports orgs to launch customer flavors with their brand and name on it. GFuel handles all the manufacturing and supply chain logistics (which they do for their core business model) and then shares some of the revenue in return for the creator or organization marketing and selling their product.
There is a tremendous opportunity over the next decade for entrepreneurs to create platforms that enable this economy. Identify the products that can easily be put into a white-labeled supply chain and then built a platform to help creators put their brand on these products and sell them to their audience.