The Efficiency Metric Every Recurring Revenue Startup Should Be Tracking

Why CAC Doesn't Matter...Sometimes

Why Net AND Gross Revenue Retention Matter

Segmented Cost of Customer Service & Success

DoorDash: The Power of Customer Cohorts

Net Revenue Retention & Recurring Revenue

Net Revenue Retention

Net vs Gross Revenue Retention

Churn Isn’t Always Bad

Why Customer Segmentation Is So Important

Retention Margins in SaaS

The Efficiency Metric SaaS Companies Should Be Tracking

Don’t Get Fooled By CAC

Segment vs. Cohort

Segmentation in Marketing, Sales and Product

Recurring Revenue vs Subscriptions

Using Revenue Data for Go-To-Market

Why You Need To Be Careful With Net Revenue Retention

The Revenue Trough

Revenue Churn vs Customer Churn

Why Retention Revenue is Important in SaaS